“A brand is no longer what we tell the consumer it is. It’s what the consumer tells each other it is.”
Meet Susana Yee - Founder of Digital Everything Consulting.
It’s a digital world out there and personally I find it fascinating. Read how founder Susana Yee lays out this “digital roadmap” to understand and learn a new way of marketing.
The company's online course bridges the gap between brands seeking to boost their social media and digital presence, and the often-untapped marketing power of influencers with uniquely creative voices that speak directly to their built-in audiences
Digital Everything Consulting can be used in place of an agency or maybe you want to learn a new skill and become a consultant, either way this is a program that works and I experienced it while working with Susana on a campaign she hired me for, Tru Niagen . Below you can watch our full interview on EverTalk TV / Focus TV.
Susana and I met a year ago when she reached out to me for Tru Niagen. Working with brands and understanding their message and goals is #1. Yes the brand comes to you because they were a fan of your overall message but there is an overall goal and that is a successful campaign.
Susana is an expert in navigating those waters and because of her experience she was able to strengthen my relationship with Tru Niagen so the conversation continues and there is room for discovery. As an influencer when you’re passionate about a product you’d like to continue that working relationship, which tells your audience “yes I believe in and stand by this product” I like to compare it to a director and their talent, for a successful film you need solid communication and that’s exactly what Susana is so fantastic with, solid communication and execution. This program works!
Susana finds the balance for both the brand and the creative, and that’s key for the overall goal of the campaign. There’s always a way to get a brands message and an authentic voice on the same page.
If you have a brand or know someone who is looking to hire authentic voices then please pass this blog post along.
The Influencer Marketing Roadmap Digital Everything's four-module online course covers everything from digital campaign strategy design, to locating and partnering with ideal influencers, to getting the most out of every campaign every time - no more guesswork or wasted research efforts!
Additionally, the company offers one-on-one consulting services such as social media campaign management, Facebook and Twitter paid ads management, Google AdWords management, content creation, ROI campaign analysis, affiliate marketing management, and retargeting campaigns. Did I mention you’ll be saving thousands of dollars?
Digital Everything breaks it all down into actionable steps and empowers brands to launch efficient and successful campaigns in-house, and often at a fraction of their traditional marketing budgets. The future of marketing is digital campaigns, and Digital Everything provides brands the tools they need to shape and create their own tomorrow.
Thank you Susana! I value all you do and for the services you provide with growing successful working relationships! I look forward to future campaigns
Clients include; Guess, Tru Niagen, and O.N.E. Coconut Water along with others.
Thank you for reading,